ClickThere Digital Agency — GW Copywriting

SEO Expertise / Content Creation

ClickThere Digital

Back Story

ClickThere is a digital agency that helps businesses increase their brand awareness and sales.

ClickThere understands the challenges marketing executives face daily, as they have managed significant marketing spending and teams in large matrixed organizations.

ClickThere came to me needing high-quality SEO content for their client, FindReviews.

The role required writing about a range of topics and needed an SEO keyword research expert to help source high-opportunity article ideas.

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What I Did

Sourced high-value, low-competition keywords

The first thing I was tasked with was finding low-competition, high-value keywords for articles published on FindReviews.com.

The research ranged across various topics, including anti-virus software, outdoor activities, and household devices.

I used tools such as AHREFs and Frasee, to establish keywords and then identify other keywords and phrases related to that content.

Wrote engaging, helpful content for consumers that helped improve brand reputation

After highlighting topics the agency could capitalise on to improve traffic to the site, I was asked to write engaging content on those subjects to keep readers on the website and convince them to click through to other content. The longer consumers stayed on the site, the more it benefited the brand through advertising.

Published articles and provided detailed reporting on website performance

After the articles got published, I shared insights into how the content performed, which topics did exceptionally well or less well, and which influenced which topics we prioritised in the future. I provided this detailed report weekly to allow ClickThere to use this information across the board with the rest of their team.

The Results

Due to the engaging SEO-friendly content I created, ClickThere saw the organic traffic rise on Find Reviews from 7k to 18k in just three months.