Marketplace Fairness
SEO Expertise / Content Creator
Marketplace Fairness
Back Story
Marketplace Fairness has quickly grown into a leading source of cryptocurrency information in Australia and, more recently, worldwide.
They offer readers insights on new cryptocurrencies and crypto exchanges and compare market-leading brands, to help readers choose the right options for their trading needs.
My task was to create highly educational and engaging SEO content that would help improve traffic to the website and increase the brand's domain score.
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What I Did
Sourced high-value, low-competition keywords
The first task I undertook for Daniel and the Marketplace Fairness team was establishing low-competition, high-quality keywords surrounding the crypto industry. As the crypto industry is constantly evolving and changing, it is essential to identify keywords quickly and act immediately before the traffic moves on to another topic.
Wrote engaging content for consumers that helped improve brand reputation
Once we established topics, it was essential to act quickly and write interesting content that helped educate the readers. With crypto articles, there is a lot of misleading and false information online, so it was essential to fact-check all the information and provide readers with the educational and factually correct content.
Provided detailed reporting on website performance
The final thing I needed to do was report back on the performance of each article I wrote. I provided the team with detailed information on organic traffic each week, highlighting any outstanding results and tracking my work's impact on the website's traffic and domain rating.
The Results
Website traffic increased from 16.1k to 54.3k
Website Domain rating increased from 54 to 78
Marketplace Fairness saw 4 months of back-to-back record profits from Google Ads and Affiliate links
