Diamond Lobby

Content Writer

Diamond Lobby

Back Story

Diamond Lobby is one of the largest gaming review websites worldwide, with detailed guides and how-to articles on some of the most popular games online.

They provide readers with detailed and engaging articles on important topics within popular games, often covering settings or in-game mechanics that are difficult to grasp or hard to find information on.

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What I Did

  • Wrote detailed and insightful guides on important topics within popular games

  • Provided additional content support where needed during busier periods.

  • Created stylish and unique header images using Canva.

Wrote detailed and insightful guides on important topics within popular games

When I started working with DiamondLobby, I was tasked with working on articles for some of the most popular games, such as NBA 2k23, FIFA 23, and Call of Duty Modern Warfare 2.

The goal was to provide readers with genuinely insightful and useful content, rather than simply reproducing content that was already online. 

It was up to me to play the game, establish what potential readers might want to know about, and write in-depth articles and content on that subject.

Provided additional content support where needed during busier periods.

When a new game gets released, it is essential to produce as much insightful content as possible and quickly as possible. A lot of SEO performance is based on who gets to the topic first, which is why it is so important to write high levels of quality content, that solves any issues players may face when they first play the game.

I ensured I was always available to research content ideas, create articles based on user intent, and gain as much early-game traction as possible for Diamond Lobby.

Created crisp stylish imagery in Canva

Alongside each article, it was necessary to include screenshots and custom-made imagery, to keep readers engaged and on the page for longer.

This ensured maximum profits could be generated from advertisements and maximum SEO performance from Google due to imagery and time spent on the page.

Each image was created to a specific size for optimal page loading times, and I used Canva to create unique and eye-catching imagery that would convince readers to click on the article and read it.


The Results

  • Visits increased from 2 million per month to 2.2 million.

  • Increased average reading duration and how much time readers spend on the site.

  • Ranked on the first page of Google for multiple articles.