Sekkei Digital Group

Marketing Consultant / SEO Content Writer

Sekkei Digital Group

Back Story

Sekkei Digital Group, formally Sekkei Studio, is a large marketing agency that helps businesses trying to break into the Chinese market.

Chinese versions of social media and search engine algorithms work entirely differently from Western countries, and without the support of experts, brands struggle to break in.

Sekkei Studio has recently seen significant growth as a brand and wanted to rebrand to become Sekki Digital Studio. As part of this rebrand, they wanted an SEO expert to audit their new website and provide SEO-friendly content that would attract clients to their website.

What I Did

Technical SEO Audit

The first thing I needed to do was provide Sekkei Digital Group with an entire technical SEO audit.

This process included checking each page for any broken links, noting the current internal link web, and establishing what backlinks are currently linking to the Sekkei website.

On top of that, I also added the Sekkei Digital Group to several online address books and reputable websites to help improve the domain rating.

I looked through the URLs and tidied some of them up, shortening title tags and adding alt-image text and meta descriptions along the way.

Finally, I registered the company for its Google Business Profile. These steps helped the Sekkei Digital Group increase its domain reputation with Google.

SEO-Friendly Content Production

Once the technical SEO was dealt with, it was time to start producing SEO-friendly content. I used Ahrefs and SurferSEO to gather key talking points for the brand and wrote engaging, high-value, unique content that met all of the SEO requirements Google demands.

These new articles immediately increased how much traffic the Sekkei website experienced.

Full Content Audit and the Creation of Content Pillars

Finally, I provided the Sekkei Digital Group with a comprehensive Content Audit and developed a series of content pillars based on topical keywords that Sekkei Digital Group could tackle in the future.

I continue to work with the brand, but I wanted to ensure they could continue to experience the same success with or without my guidance.

The Results

As soon as the new website launched, it was not long before Sekki Digital Group was competing on many of the essential keywords this brand needed.

  • Domain reputation increased to 87

  • Organic traffic increased by 34%

  • Average time spent on the website increased by 3.2 minutes