Experts Gateway

Marketing Consultant / SEO Content Writer

Back Story

Experts Gateway has made a name for itself as one of the go-to places for legal advice online.

Their business plan operates on helping you find the best lawyer or legal advice in your local area. They work with top practitioners and law firms, which makes them a highly trusted source of information and advice.

To capitalize on their recent successes, Experts Gateway brought me in to review their current website content and write SEO-friendly content that will help them reach even more potential customers.

What I Did

Technical SEO Audit

While the initial main focus for Experts Gateway was to create more content to increase their organic traffic, after I highlighted a few technical SEO aspects they needed to review, we decided to focus on that first.

This step included adding a Google Business Profile, updating alt-tags on images, and tidying up URL links.

SEO-Friendly Content Production

After quickly tidying up the technical SEO, it was time to get cracking with SEO-friendly content production. I used Ahrefs to identify keywords that we could tackle and then used SurferSEO to write content that was engaging, unique, and SEO-friendly.

Full Content Audit and the Creation of Content Pillars

In between projects, I also spent time reviewing content that was already live on the website, making small changes to update pages to be more in line with SEO requirements.

The Results

Experts Gateway saw immediate results, with traffic increasing and its domain rating increasing quickly.

Domain reputation increased to 76
Organic traffic increased by 18%